sydney hale co
sydney hale co
the client
Sydney Hale Co is a family-owned company that creates sustainable hand-made home fragrance products. They are dedicated to giving back to the community by donating 10% of sales to dog rescues and other local initiatives. This really spoke to me when working with them.
the project overview
While working with the lovely team of Sydney Hale Co, I was tasked with:
Collaborating on a moodboard for the web redesign
Creating a web brand guide to give their current branding a ‘facelift’ - so-to-speak
Assessing UX/UI improvements required to enhance their live website
Setting up a Design System and beginning wireframing
Designing hi-fidelity prototypes and then shifting my focus to animations in order to create a more immersive experience for loyal customers
figma prototyping allowed me to create animations to demo to clients and later, enabled developers to inspect details such as timing and transition.
behind the screen
