equator
equator
the client
Equator Coffee Roasters is a Canadian company that specializes in roasting and delivering fresh organic coffee. They’ve been around since 1998 and are driven by the cause to roast, deliver, and serve 100% fair trade, organic specialty coffee.
the project overview
During the time I worked as a digital designer and illustrator with Equator Coffee Roasters, I accomplished various creative tasks including:
Assessing their current live website for necessary UX/UI improvements that would contribute to making the site more intuitive and enjoyable
Designing several new pages alongside suggesting animations to implement throughout the website
Creating a solution for coffee subscriptions which we accomplished through the process of research, brainstorming, and wireframing
Creating hi-fidelity designs and custom illustrations for the coffee subscription flow
equator’s artistically driven labels contribute to their brand identity and provided inspiration for the illustrations created for the website.
behind the screen
